What makes visitors scroll down a webpage? How do I improve user experience on my website? As a digital marketing professional or business owner, you are likely to ask such questions sooner rather than later. The answer? Strengthen your Core Web Vitals. These metrics are used by Google to measure user experience on a web page. In this blog post, we’ll look at the importance of Core Web Vitals and how they enable you to improve website performance and user experience. So, let’s begin! Why Are Core Web Vitals Important?
The scoring algorithm gives more weightage to Cumulative Layout Shift, Total Blocking Time, and Largest Contentful Paint. This set of metrics portrays loading, visual stability, and interactivity. Google Lighthouse also uses HTTP Archive data to identify two control points for these metrics to create a log-normal curve. The metrics are based on website performance and categorized as ‘poor’, ‘needs improvement’, or ‘good’. Performance score is based on the metrics mentioned above and the results are compared to real website data collected by the HTTP Archive. Key Takeaway Optimizing website content for Core Web Vitals will enable you to deliver a great user experience. Assess your website thoroughly and provide value to users. This will eventually improve your website SEO and enable you to own SERPs. Need Help Improving Core Web Vitals for Your Website? Contact Us!
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