PPC or pay-per-click advertising can have a major and positive impact on most businesses and brands.
Did you know? 50% of users landing at a retailers site from paid ads are more likely to buy than those who arrive from an organic link.
When the power of paid advertising is this enormous, you’d want to tap into it.
This blog post covers the top five benefits that PPC has to offer. Let’s dive in!
Top 5 Benefits Of PPC Advertising
“People don’t find content by mistake, or by accident. Every content plan needs a complementary promotion plan that combines paid, owned, and earned media.”
Promoting your business using PPC advertising can help you achieve results faster than the SEO efforts you’ve put in. That is because SEO takes longer to get you the same positioning on the SERPs as PPC would, in a shorter period of time.
Therefore, adding PPC advertising in your promotional plan gives you results as soon as your paid campaign is active.
PPC Performance Can Be Measured
Your PPC performance isn’t a mystery because campaign statistics are readily available.
The Google Ads tool combined with Google Analytics will help analyze PPC performance details on the basis of cost-per-click, cost per conversion, click-through rate, and quality scores.
For instance, the objective of your campaign is to earn conversions and you’ve sent your PPC traffic to dedicated landing pages on your website. So, using Google Analytics, you can now easily track and compare if your investments have met your end goals.
PPC Ads Boost ROI
Google search ads have an average ROI of 200% i.e. for every $1 invested, advertisers earn $2 through Google ads.
Since PPC is measurable, you can improve your ads till the time it starts yielding positive ROI.
To make sure your PPC investment is always below the returns you receive, these tips and tricks should be followed to make your PPC campaign successful –
a. Setup Highly Targeted Campaigns
b. Target Landing Pages In Your Ads
c. Include Keywords In The Ad Copy
d. Implement Ad Extensions
e. Run Ads When The Time Is Right
PPC User Data Can Improve SEO
Google Adwords is a driving force that can bring in visitors to your website, hence, yielding ROI for all your content marketing efforts.
So, let’s say, if you’ve been waiting for a long time for a content piece or a webpage to rank organically, you can probably make a little PPC investment to target the same set of audience.
Using your PPC keyword data to influence your organic search engine marketing strategies is a win-win situation for your business.
Google Ads remarketing is also a great option here to keep viewers engaged, irrespective of how they found your business. These ads appear to those visitors who came, browsed through your website, and left.
Since remarketing is less expensive, therefore, it can work very well if you want to run PPC campaigns and target prospects which are lower in the marketing funnel.
Target Ideal Customers
PPC ads enable you to target customers who want to purchase your products or services. Here are two types of targeting options available with pay-per-click advertising –
a. Search Targeting: Search targeting campaigns allow marketers to reach the audience who is actively searching for information.
Bidding on keywords and running Dynamic Search ads campaigns can help you with gaining visibility on the SERPs.
b. Display Targeting: Display campaigns on the Google Display Network (GDN) have content and audience as the two main categories.
Contextual targeting focuses on the content of the website and placing ads on web pages based on that content.
For example, ads for running shoes on a blog post about running, a special offer price ad on a flight to Italy on a website that talks about traveling to Europe.
Audience targeting means segmenting customers and defining your audience on the basis of their interests, demographics, behaviors, goals, etc.
Pay-per-click advertising definitely has its advantages that shouldn’t be overlooked. It is a fast-paced, effective, and profitable channel for B2B and B2C companies seeking quality traffic and high conversions.
Want to Create Stellar PPC Advertising Campaigns? Contact Us!
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