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B2B Content Marketing Benchmarks, Budgets and Trends 2020

Content marketing is a critical element of B2B marketing. Great content helps establish brand expertise, generate awareness, showcase knowledge, and build lasting customer relationships.

According to a recent Content Marketing Institute study, 90% of top-performing B2B content marketers put their audience’s informational needs first, as opposed to simply broadcasting the message they would like to communicate.

This is just one of the many key B2B content trends that have been highlighted with this infographic, which outlines a range of important considerations for your approach to content marketing.

To view this infographic in high definition, click here.

B2B Content Marketing Benchmarks, Budgets and Trends 2020
Originally published on Social Media Today