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Google Analytics 360° vs. Adobe Analytics—Key Differences

Enterprise digital analytics platforms are of paramount importance. They help in measuring the number of visitors to a site, who those visitors are, how they got there, and what actions they take, such as form fills, appointments, purchases, etc.

However, selecting an enterprise platform requires careful thinking and planning. Here are some of the business questions that need to be answered while choosing the right platform :-

  • Who are the leading players in enterprise digital analytics platforms?
  • What capabilities do enterprise digital analytics platforms provide?

To answer the above questions, we, at Grazitti Interactive, have selected two key players i.e. Adobe Analytics and Google Analytics 360.

Let’s look at the key features that the two enterprise-level platforms provide, with this crisp infographic.

To view this infographic in high-resolution, click here.