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Accelerated Mobile Pages (AMP) and the Effect They Have Had on Digital Marketing

Nov 29, 2019

3 minutes read

The AMP bandwagon is creating a paradigm shift and it is about time you joined the party. Bid farewell to clunky websites and replace the slow, non-optimized pages with Accelerated Mobile Pages (AMP).

Let’s face it. Websites are no longer about showcasing information alone, they are a means to deliver your customers with phenomenal user experience to achieve a higher ranking on SERPs.

What enhances a user’s experience online? Fast loading websites! And AMP is the best way to get started.

Additionally, JS, HTML, cache libraries and some other extensions can help you deliver feature-rich content like infographics, videos, PDFs and more in a quick manner.

Faster pages improve a website’s usability to a great extent and motivate users to spend more time on the website and engage with the content being delivered. As a result, the bounce rate drops rapidly and your website’s ranking improves.

However, many marketers are still not sure about implementing AMP to their website. They often question if the effort is going to be worth it.

In this blog post, we will take a look at the impact that Accelerated Mobile Pages (AMP) have had on digital marketing practices. Let’s begin.

Short attention spans, poor mobile experiences, obtrusive advertisements and slow, unresponsive pages are the biggest challenges that digital marketers face when it comes to engaging users on mobile devices.

This is where AMP can help you out. In case you are wondering what is AMP, here is a quick recap.

AMP is an open source framework that allows you to build faster, performance-oriented web pages without any additional training.

First announced in 2015 by Google, AMP was officially launched in 2016 and has achieved several milestones since it began. Take a look at the AMP timeline:


Since AMP has progressed at such a fast pace, the impact has been significant as well. Here are some interesting facts that showcase the impact of AMP to date:


What do the experts have to say about AMP?

According to a study conducted by Forrester titled

Total Economic Impact of AMP, there have been many quantifiable benefits of AMP. Here are some interesting stats from the study:

From a sales conversion perspective:

Brands using AMP have seen a 20% increase in profits. The total value of these profits is around $676,800. (Source: A/B Testing)

From a year-over-year increase in AMP traffic:

Organizations have increased their profits by 10% and the total value for the same is around $328,600. (Source: E-commerce & Publishers’ Interviews)

These were some of the most notable quantifiable benefits of using AMP. Also, there are multiple non-monetary benefits from the same study that show the impact of AMP. Let’s take a look:


To Wrap Up

Speed is going to be a major factor, especially in the eCommerce domain. AMP will impact websites and developers will continue to find new ways to use AMP in their projects.

Apart from fast-loading pages, Progressive Web Pages (PWP) will also be used to boost the pace at which websites function. You can learn about more ways to optimize your website here.

All these practices will create a more streamlined development process and ensure that the page-load times are decreased even further to deliver a delightful experience to the end users.

It is safe to say that the future of AMP is a bright one.

Are you ready to transform your web pages and increase your visibility on search engines? Let’s talk!

Start with AMP today! Our team of digital marketing experts will help you transform your digital marketing strategy into an effective one. For more information, you can email us at [email protected] or visit our website.