Want to boost conversions on your website? Then find out what works best for your target audience. One common method to do so is A/B Testing. Regardless of your organization’s budget, you can start testing with Google Optimize.
Google Optimize is a free testing tool that can natively integrate with Google Analytics. It allows you to run a variety of tests that range from simple A/B Testing to complex multivariate testing.
Also, you can go a step ahead and use Optimize 360, a supercharged paid version of Google Optimize. It is a part of Google Marketing Platform and offers expanded testing capabilities with more personalization options.
The list below describes the differences between Google Optimize and Optimize 360:
Ways to test inside Google Optimize:
There are multiple experiment types that can be conducted in Google Optimize to fit all of your testing needs. Some of them include:
This is a random experiment conducted using two variants of one web page (A&B versions), where A is the original version and B is the modified version. Both versions have slight differences or in some cases, they can be entirely different from each other. Optimize measures the performance data for both versions and identifies which one delivers better results.
Note: With Optimize 360, you can carry out around 100 experiments at any given time. It is possible to test just about anything on your website with improved efficiency.
Linking Optimize with Google Analytics:
The Optimize testing data can be accessed in Google Analytics. You can see the Optimize data in Google Analytics by clicking on ‘Reports’ in the information panel.
Benefits of Optimize 360:
With Optimize 360 you can run more than 100 experiments at a time making it suitable for enterprise-level organizations.
Let us take a look at a use case where A/B testing using Google Optimize helped in determining the better approach by evaluating the conversion rate:
As you can see
- Two variants for interest list were created.
- The first variant was the original version and the second variant consisted of a blue background on the interest form.
- The performance for both was measured over a period of one month.
In the end, the blue background layout showed some massive improvement and had a 94% probability to be the better version. A total of 172 conversions took place on the blue background layout as compared to the 138 conversions on the original layout.
To Wrap Up:
In case you are a small or medium organization, Google Optimize (Free Version) is the right choice for you. You can try it and experiment until you master it.
For enterprise-level organizations, Optimize 360 is the best way to go and the investment spent on upgrading will be worth it.Want to create the perfect marketing strategy for your business? Let’s talk.
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