“No website can stand without a strong backbone. And that backbone is SEO.”
Business-to-Business or B2B SEO is an integral part of customer acquisition for B2B companies. A successful SEO strategy has the ability to place a business’ websites in front of the audience who is actively searching for the products or services they offer.
The challenge to succeed with SEO has definitely surged in the past few years.
In this blog post, we will talk about B2B SEO, and what significance it holds for B2B marketers.
What is The Difference Between B2B and B2C SEO?
When it comes to Google’s actual ranking factors, SEO in B2C is exactly the same as B2B. In other words, there is no “B2B algorithm” for B2B websites to rank on the search engine.
However, in practice, B2B SEO is actually very different. Here’s how –
1. There is a completely different set of audience you’re catering to.
2. The keywords used in the B2B industry are only industry-specific whereas in B2C, you can use generic ones.
3. The content type and the sales lifecycle in both of these markets is poles apart.
4. B2B SEO targets low volume keywords and High CPCs while B2B has high-volume keywords and low CPCs.
Top 3 Reasons Why SEO is Significant for B2B Marketers
Less Crowded Search Results for B2B Keywords
39% of the corporate marketers say that keyword research is a top challenge in SEO.
That said, B2B brands can explore low search volume keywords. Targeting specific and niche keywords can give your organic traffic a huge boost.
Here’s how you can use low search volume keywords to improve your SEO and rank on the SERPs:
a. Do a thorough keyword research and find bottom-of-funnel keywords for your niche.
b. Focus on the keywords selected and map them into a content plan.
c. Create skyscraper content for such keywords and then target middle-of-funnel keywords.
d. With a steady flow of organic traffic, you can now start including higher search volume keywords.
B2B SEO Simplifies the Sales Process
Do you know? 50% of visitors are more likely to click a result if the brand appears several times on the SERPs.
Effective SEO strategies can make your B2B website and business get noticed. Since B2B marketing focuses on generating quality leads, ranking for highly-used keywords and phrases by these leads can lead to conversions.
Once the qualified leads spot your website on the top of the search results, they will be able to purchase your products/services, hence easing the sales process.
Mobile SEO Opportunities for B2B
50% of B2B queries are recorded on a smartphone, which signifies that mobile traffic is on the rise.
From workplace to life in general, buyers are using mobile more frequently than their laptops. So much so, that 70% of B2B buyers are found to have increased their mobile usage in the past 3 years.
Targeting mobile buyers in your B2B marketing strategy is an opportunity to reach the buyers first. Also, mobile optimization differs from searches made on desktop, because:
a. Mobile users use long-tail keywords on voice searches. You can work around having direct answers in your content to answer such queries.
b. Faster load time of your website will add to mobile-friendliness.
c. Clearly placed CTA’s and contact information works very well for mobile users.
SEO makes a huge difference to a B2B brand and can ensure a promising future if used efficiently. It is the bridge that can connect one business to another. Given the ever evolving SEO trends, there is an even better opportunity for B2B brands to excel.
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